Our Why

It all started in April 2023 when I spent a grueling 6 hours bra shopping. At the time, I was nursing my 7.5-month-old son and was wearing a size 32K—yes, that size does exist! I reached out to a so-called "specialty" store, only to be told it would take 8-10 months to get my size in. I was overwhelmed, frustrated, and definitely not willing to spend $150 on a single bra. After a breakdown in a store, I sarcastically told my mom, "We should just start our own bra company." Little did I know, that was the spark that ignited the creation of Bra Emporium the very next day.

Bra Emporium was born out of a simple need: comfort, affordability, and inclusivity. I realized that department stores and most typical bra shops don't carry sizes beyond DDD/G without special ordering, leaving many of us feeling unsupported—literally. So, I spent 4 months trialing over 30 brands, searching for the perfect blend of affordability, comfort, and style. Because let’s be real, most large-busted bras are not only hard to find but often downright unattractive.

In August 2023, Penni, co-founder and my mom, and I, launched Bra Emporium, and I'm proud to say we carry over 600 bras in stock, ready for you to try. Our range includes band sizes from 28" to 48" and cups from D to M. We're here to change the industry, one bra at a time. Our mission is to empower you to feel comfortable in your body with the right size and style bra, and to break the stigma around being large-busted. Because if someone doesn’t start, no one will—and I’m here to lead the way.

TO LIVE OUR MISSION, WE’RE COMMITED TO:

  • EMPOWERING COMFORT

    We are committed to helping everyone feel confident and comfortable with bras that are thoughtfully designed for the perfect fit, regardless of size.

  • AFFORDABLE SUPPORT

    Our mission is to make high-quality, supportive bras accessible to all by offering affordable options without compromising on style or functionality.

  • INCLUSIVE SIZING FOR EVERY BODY

    We specialize in providing hard-to-find sizes, ensuring every individual can find a bra that fits beautifully and supports their unique needs.

meet the founder

I'm Kaitlin

The founder of Bra Emporium and a passionate advocate for helping women find their perfect fit. I’m a mom to two sweet little boys—a lively toddler and a cuddly baby—and I’m lucky to have a wonderful man by my side who supports all my business dreams. Along with Bra Emporium, I also run another business, so life is always full of exciting challenges!

Originally from Manchester, NH, I’ve called Charleston, SC, home for nearly 20 years. When I’m not working, you’ll find me camping, soaking up the serenity of the lake, or exploring the mountains with my family. Christmas is my absolute favorite time of year—it’s when I feel most inspired by the magic of togetherness and giving.

I’m deeply enthusiastic about what I do because I know the transformative power of a well-fitting bra. Helping women go from wearing the wrong size to experiencing the comfort and confidence of the perfect fit is my passion. I believe every woman deserves to feel supported—both literally and figuratively—and I’m here to make that happen, one bra at a time.

meet the co-founder

I'm Penni

Penni is an integrative nurse practitioner and serial entrepreneur passionate about creating solutions that improve lives. As a co-founder of Bra Emporium, she was inspired by her daughter’s challenges in finding high-quality bras for larger-busted women in Charleston. Recognizing the need for better options, she helped bring this business to life to offer a curated selection of bras that prioritize comfort, support, and confidence.

Outside of her entrepreneurial ventures, Dr. Penni has been married to her soulmate for almost 30 years and is the proud mom of three daughters and grandmother to three wonderful grandchildren. She finds joy in spending time with her family, relaxing at the beach, and embracing the coastal lifestyle she loves.

In addition to Bra Emporium, Dr. Penni is the founder of Lowcountry Wellness Center and The PEACE Center for Healing, where she focuses on holistic health and integrative care. Her entrepreneurial journey, spanning healthcare and retail, reflects her dedication to addressing unmet needs and delivering meaningful impact in every venture.

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